The world of augmented reality, how to take advantage of it?

Every year, new devices are constantly unveiled in technology shows. With the rapid development of the digital world, other devices such as augmented reality has become more present in the daily life of people. Indeed, it can be used in applications like Snapchat or in Facebook and Teads ads. So, it is important to know how to fully exploit the potential of this technology.

What is the difference between augmented reality and virtual reality?

Two terms often confused, virtual reality, also called VR, and augmented reality are different devices. The first is a sensory simulation of reality. Thanks to specific headsets and controllers, a person can dive into a world close to reality. As for the second, it is a technique that consists of stacking virtual elements in an application or a website.

For a long time, augmented reality has always been in the shadow of virtual reality. It is only since the beginning of 2019 that it has taken a place in certain advertising strategies. Given the multitude of possibilities it offers, this technology can be used in many sectors, namely industry, health, marketing, entertainment, etc. This new technique has become more and more popular with economic players. It is highly likely that his business will reach $ 85 million in 2022.

How to use augmented reality?

As augmented reality is on the rise, knowing how to use it well is essential. In general, it helps optimize the customer experience in an application or directly in the store. In the form of a print or a social campaign, it is even very popular with major brands.

The GentleFilter agency supports you in the creation of your AR filters.

Efficient tools in marketing

Whether augmented reality or virtual reality, these two tools are necessary to optimize the time spent by customers in stores. As a result, it is generally used to provide precise information on the functioning of the clientele. Nowadays, the majority of companies use this method so that an interested person has an idea of the service offered. They adopt this technology in order to fully understand the demands as well as the expectations of the customers in a fast and efficient manner.

The implementation of augmented reality in applications

Augmented reality is therefore essential to know what the customer is really looking for. Once he accesses an application or a site, he will navigate on the platform and react to the various services and products offered. In order to benefit from this, it will be necessary to favor the in-store experience. Using this technology, an online store will be more interactive, if not addictive. In addition, she promotes the establishment through this extraordinary tool.

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Does augmented reality require a mobile?

You should know that creating an augmented reality experience does not necessarily require the use of a smartphone. Indeed, it is possible to carry it out in an event or in store. This is the case with the solution advanced by FittingBox. During VivaTech, the show dedicated to new technology, this company offered to virtually test Thélios brand glasses. In order to immerse yourself in augmented reality, all you had to do was stand in front of a FittingBox terminal. This service is currently used by more than 4,000 companies. According to the figures unveiled by some of them, a terminal attracts an average of 100 to 200 interactions every day.

Never forget the user experience

In full emergence, the universe of augmented and virtual reality offers many possibilities in all fields. However, before opting for this solution, it is necessary to have knowledge in the matter. Caution is also in order. Like all new technologies, users must be allowed time to experience them and, above all, to understand them. To be more precise, an application with augmented reality cannot replace a salesperson. On the other hand, it can improve the services offered by the company, which is essential for buyers.

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